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Travel for Cambridgeshire sponsors project to design Greenways signs and branding

Students are competing to create a logo that will be used on signs and branding for the 12 Cambridge Greenways schemes – with residents picking the winner.

Travel for Cambridgeshire and The Greater Cambridge Partnership, which is funding the Greenways projects, has teamed up with the Cambridge Regional College for the logo design competition

More than 50 design students are working to create their vision of the logo and branding for the Greenways projects – which aim to provide high quality walking, cycling and equestrian route connecting Cambridge to surround villages.

The students will pitch their creations to a panel of judges, who will shortlist six designs which will be put to a public vote in December with the winning design used on all future branding for the Greenways project. Travel for Cambridgeshire will be providing small prizes to those students who have been shortlisted and an overall prize to the winner.

Officers from the Partnership recently visited CRC to give them a brief for the project before they began the creative process. Further updates and information about the voting process will be announced soon.

Abner Fraser, Head of the Visual Communications department at Cambridge Regional College, said: “This is an amazing opportunity for our students to gain invaluable experience working with a client on a truly exciting project.

“The students are very motivated by the prospect of having their work displayed across South Cambridgeshire and this will give them great prospects going forward in their careers.”

The Cambridge Greenways will be attractive walking, cycling and equestrian routes segregated from traffic that will connect Cambridge to surrounding villages.

The Greenways aim to increase levels of cycling and walking, reduce congestion and help to improve the health of the Greater Cambridge population.

The Greenways will connect Cambridge city to the following 12 surrounding villages:

  • Waterbeach
  • Horningsea
  • Swaffham
  • Bottisham
  • Fulbourn
  • Linton
  • Sawston
  • Melbourn
  • Haslingfield
  • Barton
  • Comberton
  • St Ives

For more information about the schemes, including dates for upcoming public workshops, visit the Cambridge Greenways page. #

Image of Cambridge Regional College design student Hannah Croft.

 

 

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